About Karen Lawrence

Karen Lawrence is a writer, publicist and social media consultant to small businesses, creative entrepreneurs and nonprofits. Karen’s company, KLCreative Media, delivers customized marketing strategies, establishes manageable delivery systems and produces dynamic content that connects businesses to customers, community and the media. A seasoned professional with years of experience in both the public and private sector, Karen is also a former Army officer, published author and active volunteer in community development projects. More on her services and writing is available at www.klcreativemedia.com, and she can be reached at karen@klcreativemedia.com or 540.466.0059.

9 Tips for Building a Solid Small Business Social Media Foundation

By | August 29th, 2016|Categories: Social Media Marketing|Tags: , , |

Know you need a solid social media marketing effort for your small business, but not sure how to get started? Taking the time to build a strong foundation will save you from ending up like little pigs 1 & 2 in the classic 3 Little Pigs fairy tale, rebuilding each time the fickle "wolves" of [...]

Authenticity in Social Media: Business Milestones (& setbacks) as Social Content

By | July 30th, 2016|Categories: Social Media Marketing, What is Content?|Tags: , , |

Small business owners often ask how transparent they should be in their social media marketing, and I always tell them that rather than hiding behind a mask (like my fun welder's mask?), giving folks a glimpse of what it takes to run a small business can often convey the dedication, determination and sheer courage a [...]

Case Studies: Building Your Business Story with Visual Assets

By | July 13th, 2016|Categories: Marketing Assets, Social Media Marketing|Tags: |

The well-researched stats are piling up that businesses need to be more and more visual in their digital marketing efforts. While these numbers originally seemed part of a carefully designed message to market specialty social media, web design and photo/video services, behavioral studies have caught up, and show that in addition to shorter and shorter [...]

Are You Leveraging Your Content Assets? Building a Better Business Story

By | July 5th, 2016|Categories: Marketing Assets, What is Content?|

A bold announcement that surfaced on my very own LinkedIn profile and strangely enough, an episode of the old HBO series The Newsroom got me thinking recently about content assets and the art of telling better business stories, especially in the fast-paced online environment. My clients often ask “How much of myself do I have [...]

The Truth about Digital Marketing, Automated Marketing Software and Small Business

By | June 7th, 2016|Categories: Digital Marketing, Social Media Marketing|Tags: , , |

If you’re in business for yourself, you’ve no doubt scratched your head over fitting digital marketing tasks (email marketing, social media, blogging, website updates) into your already jammed schedule. It’s tempting to wish there were some integrated system to help you do everything in one place, save you time when digging for meaningful content and [...]

Finding the Sweet Spot of Entrepreneurship— Periodic Marketing Asset Reviews

By | March 15th, 2016|Categories: Marketing Assets|

It’s easy to get caught up in the “there’s so much to be done” aspect of running a small business, especially when it comes to the never-ending grind of digital marketing. But every so often it’s critical for small business owners to stop and assess how far they’ve come. This is important not only in [...]

The Social Media Marketing Shack that Jack Built: 5 Steps to a Solid Foundation

By | March 3rd, 2016|Categories: Social Media Marketing|

In today’s speedy online environment, the idea of foundation building as a way of attracting customers may seem like a waste of effort. The constantly shifting social media marketing landscape often confuses small businesses into hastily erecting a series of social media shacks to stake their claim within each new trend. Often they don’t take [...]

Are FREE Offers a Small Business Marketing Asset or Liability? Part II: Choosing FREE Marketing that Converts

By | February 25th, 2016|Categories: Marketing Assets|

Among many of the small businesses I have worked with over the years, there is sometimes a struggle with the concept of added value or FREE offers as a way of marketing their business. The reality of limited resources and the effort and patience required to make an added value offerings convert to sales can [...]

What’s the definition of content marketing for small business? Asset Awareness

By | February 17th, 2016|Categories: What is Content?|

I recently had the pleasure of doing a series of free digital marketing assessment sessions with small business owners that are members of the Fields of Gold Farm Trail, a group of agritourism businesses in the Shenandoah Valley, and the definition of content for small businesses came up quite often.  While there is general consensus that [...]

Are FREE Offers Small Business Marketing Assets or Liabilities?

By | February 4th, 2016|Categories: Marketing Assets|Tags: , |

I recently revisited a blog post I wrote in 2009 about the explosion of FREE as a small business marketing strategy. In the article, I explored if FREE had distinguished itself as a small business marketing asset or liability over time. When I originally researched the topic, there was a running conversation among the creative [...]