ABOUT KLCREATIVE MEDIA
The path to small business marketing success is leveraging your existing marketing assets.
In an age of ever-expanding “smart” devices, one might be tempted to think “Work smarter, not harder” is truly attainable thanks to technology. But ask most small businesses or organizations what smart phones, social media and other forms of digital communication have done to “smarten” up their work tasks, and they will likely laugh out loud. In spite of knowing that a digital presence is crucial in today’s marketplace, finding the time to fit digital marketing into the mix of tasks required to run a small business or organization is a struggle.
There are plenty of marketing companies that will TELL you what you need to do to be successful, or SELL you a one-size-fits-all system. At KLCreative Media, we take the time to get to know you and your business. Our goal is to enhance the marketing assets you already have at hand—your entrepreneurial story, your customers, your unique products and services—and then to work within your operational conditions to craft a personalized system that makes sense for you and your business. We provide more than marketing strategies. We are here to help you actually accomplish and sustain them.
We offer two options for building your digital marketing success:
SMART Digital Marketing System ONLINE OPTION + Coaching
SMART Digital Marketing System FULL SERVICE
Visit the SMART page for more details!
KLCreative Media Director Karen Lawrence knows all too well the frustrations of small businesses, organizations and creative entrepreneurs trying to balance digital marketing tasks with the desire to simply focus on the nuts and bolts of their business. She formed KLCreative Media after years of working with independent entrepreneurs as an employee of a Main Street organization and founder of a non-profit music guild. Her aim in establishing KLCreative Media has been to add a more affordable, hands-on, systems-based option to the traditional business assistance resources currently available.
With thirty+ years of experience in administrative services and small business management, Karen brings a wealth of real-world expertise, plus specific business development, digital marketing and public relations skills to KLCreative Media. Her precise communications training allows her help clients crystallize their ultimate goals, recognize their existing assets, find the right tools to assist them with their efforts and guide them towards a successful, sustainable digital marketing system.
In the early stages of her career, Karen studied English at Old Dominion University, graduating with a B.A. in 1980. She helped organize literary events and worked as a student journalist throughout high school and college, and contributed as editor and columnist to local newspapers and other student publications.
In 1981, Karen joined the United States Army. She graduated with honors from Officer Candidate School at Fort Benning, GA and was commissioned as a Personnel and Administrative Services Officer. She left the Army to raise her family during the 1990’s, and went on to hold several management positions in privately-owned retail establishments and restaurants. She launched out on her own as a freelance writer in 2005. Karen’s articles and photographs have appeared in national and regional magazines such as Spirituality and Health, BackHome and The Herb Quarterly, and has published a memoir that merges the science of the effects of childhood trauma on brain development and memory with her personal experiences growing up.
Karen believes Joseph Campbell’s “follow your bliss” is the key to happiness and fulfillment in business and in life, and has adopted the Rumi quote “Let the beauty we love be what we do” as her personal motto. She hopes she can help her clients do the same.