Ok, this post is not about twins turning 100. I just couldn’t resist using this priceless photo as a featured image. No, what I really want to talk about is businesses reaching milestones and what celebrating them means, so in some weird way, this picture really does fit. Stay with me for a sec. When…
The well-researched stats are piling up that businesses need to be more and more visual in their digital marketing efforts. While these numbers originally seemed part of a carefully designed message to market specialty social media, web design and photo/video services, behavioral studies have caught up, and show that in addition to shorter and shorter…
A bold announcement that surfaced on my very own LinkedIn profile and strangely enough, an episode of the old HBO series The Newsroom got me thinking recently about content assets and the art of telling better business stories, especially in the fast-paced online environment. My clients often ask “How much of myself do I have…
It’s easy to get caught up in the “there’s so much to be done” aspect of running a small business, especially when it comes to the never-ending grind of digital marketing. But every so often it’s critical for small business owners to stop and assess how far they’ve come. This is important not only in…
Among many of the small businesses I have worked with over the years, there is sometimes a struggle with the concept of added value or FREE offers as a way of marketing their business. The reality of limited resources and the effort and patience required to make an added value offerings convert to sales can…
I recently revisited a blog post I wrote in 2009 about the explosion of FREE as a small business marketing strategy. In the article, I explored if FREE had distinguished itself as a small business marketing asset or liability over time. When I originally researched the topic, there was a running conversation among the creative…
Year three of the Self-Employment Experiment (which has been dubbed the “Gauntlet Year”) is finally completed, and my consulting business aimed at helping entrepreneurs serve up their best small businesses marketing assets has surpassed the 50 client mark. The big realization after hitting the 50 client milestone is that what I do is a little…
I’m now counting the time of the Self-Employment Experiment in months and years instead of weeks, and am praying I will survive what will forever be referred to as “The Gauntlet Year.” At two years, eight months, I have hit the inevitable period where most new businesses have blown through the initial excitement and optimism,…
