Focus over Frenzy – 4 Steps to a Stronger Small Business Digital Presence

By | April 13th, 2019|Categories: Digital Marketing, small business marketing|

“Don’t spread yourself too thin… focus trumps freneticism any day.”  – John Coleman Small businesses and organizations know a lot about being spread too thin, especially when it comes to marketing. Trying to stretch time and budget resources to promote their business when they’re already wearing every hat and squeezing every penny is daunting.  And [...]

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One Isn’t the Loneliest Number for Entrepreneurs: Celebrating Business Survival

By | August 2nd, 2017|Categories: Marketing Assets, small business marketing|Tags: , |

Ok, this post is not about twins turning 100. I just couldn’t resist using this priceless photo as a featured image. No, what I really want to talk about is businesses reaching milestones and what celebrating them means, so in some weird way, this picture really does fit. Stay with me for a sec. When [...]

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The Mad Scientist Approach to Small Business Marketing

By | July 30th, 2015|Categories: Marketing Assets, Marketing Strategy, small business marketing|Tags: , , |

Year three of the Self-Employment Experiment (which has been dubbed the “Gauntlet Year”) is finally completed, and my consulting business aimed at helping entrepreneurs serve up their best small businesses marketing assets has surpassed the 50 client mark. The big realization after hitting the 50 client milestone is that what I do is a little [...]

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