Know you need a solid social media marketing effort for your small business, but not sure how to get started? Taking the time to build a strong foundation will save you from ending up like little pigs 1 & 2 in the classic 3 Little Pigs fairy tale, rebuilding each time the fickle "wolves" of [...]
Small business owners often ask how transparent they should be in their social media marketing, and I always tell them that rather than hiding behind a mask (like my fun welder's mask?), giving folks a glimpse of what it takes to run a small business can often convey the dedication, determination and sheer courage a [...]
The well-researched stats are piling up that businesses need to be more and more visual in their digital marketing efforts. While these numbers originally seemed part of a carefully designed message to market specialty social media, web design and photo/video services, behavioral studies have caught up, and show that in addition to shorter and shorter [...]
If you’re in business for yourself, you’ve no doubt scratched your head over fitting digital marketing tasks (email marketing, social media, blogging, website updates) into your already jammed schedule. It’s tempting to wish there were some integrated system to help you do everything in one place, save you time when digging for meaningful content and [...]
In today’s speedy online environment, the idea of foundation building as a way of attracting customers may seem like a waste of effort. The constantly shifting social media marketing landscape often confuses small businesses into hastily erecting a series of social media shacks to stake their claim within each new trend. Often they don’t take [...]
Finally a SMART social media marketing system that works for small business. At times, leveling the social media marketing playing field can seem impossible for small businesses. With the proliferation of social media sites, paid advertising on social media channels and automated digital marketing systems geared for larger businesses, small business owners often feel overwhelmed [...]
How does a small business without a big marketing budget or dedicated marketing staff create a winning social media strategy? By being aware of existing assets and then planning and maximizing resources to formulate a customized system of development and delivery. The assumption I try to quell among small business owners is that success in [...]
Admit it, as distracted and “over-sold” to as we are in our own lives, finding just the right ways to engage with our customers, particularly in building a social media marketing strategy, can feel a lot like launching a message in bottle. I know in my own business, I sometimes sit back and observe clients, [...]
