9 Tips for Building a Solid Small Business Social Media Foundation

By | August 29th, 2016|Categories: Social Media Marketing|Tags: , , |

Know you need a solid social media marketing effort for your small business, but not sure how to get started? Taking the time to build a strong foundation will save you from ending up like little pigs 1 & 2 in the classic 3 Little Pigs fairy tale, rebuilding each time the fickle "wolves" of [...]

Comments Off on 9 Tips for Building a Solid Small Business Social Media Foundation

Authenticity in Social Media: Business Milestones (& setbacks) as Social Content

By | July 30th, 2016|Categories: Social Media Marketing, What is Content?|Tags: , , |

Small business owners often ask how transparent they should be in their social media marketing, and I always tell them that rather than hiding behind a mask (like my fun welder's mask?), giving folks a glimpse of what it takes to run a small business can often convey the dedication, determination and sheer courage a [...]

Comments Off on Authenticity in Social Media: Business Milestones (& setbacks) as Social Content

Case Studies: Building Your Business Story with Visual Assets

By | July 13th, 2016|Categories: Marketing Assets, Social Media Marketing|Tags: |

The well-researched stats are piling up that businesses need to be more and more visual in their digital marketing efforts. While these numbers originally seemed part of a carefully designed message to market specialty social media, web design and photo/video services, behavioral studies have caught up, and show that in addition to shorter and shorter [...]

Comments Off on Case Studies: Building Your Business Story with Visual Assets

The Truth about Digital Marketing, Automated Marketing Software and Small Business

By | June 7th, 2016|Categories: Digital Marketing, Social Media Marketing|Tags: , , |

If you’re in business for yourself, you’ve no doubt scratched your head over fitting digital marketing tasks (email marketing, social media, blogging, website updates) into your already jammed schedule. It’s tempting to wish there were some integrated system to help you do everything in one place, save you time when digging for meaningful content and [...]

Comments Off on The Truth about Digital Marketing, Automated Marketing Software and Small Business

The Social Media Marketing Shack that Jack Built: 5 Steps to a Solid Foundation

By | March 3rd, 2016|Categories: Social Media Marketing|

In today’s speedy online environment, the idea of foundation building as a way of attracting customers may seem like a waste of effort. The constantly shifting social media marketing landscape often confuses small businesses into hastily erecting a series of social media shacks to stake their claim within each new trend. Often they don’t take [...]

Comments Off on The Social Media Marketing Shack that Jack Built: 5 Steps to a Solid Foundation

Social Media Marketing Simplified: SMART Marketing for Small Business

By | January 5th, 2016|Categories: Social Media Marketing|Tags: , |

Finally a SMART social media marketing system that works for small business. At times, leveling the social media marketing playing field can seem impossible for small businesses. With the proliferation of social media sites, paid advertising on social media channels and automated digital marketing systems geared for larger businesses, small business owners often feel overwhelmed [...]

Comments Off on Social Media Marketing Simplified: SMART Marketing for Small Business

Case Studies: Putting the Benefits of Social Media for Small Business in Perspective

By | January 5th, 2016|Categories: Social Media Marketing|Tags: , , |

How does a small business without a big marketing budget or dedicated marketing staff create a winning social media strategy? By being aware of existing assets and then planning and maximizing resources to formulate a customized system of development and delivery. The assumption I try to quell among small business owners is that success in [...]

Comments Off on Case Studies: Putting the Benefits of Social Media for Small Business in Perspective

Social Media Marketing SOS: What’s the Message in Your Bottle?

By | December 30th, 2015|Categories: Social Media Marketing|

Admit it, as distracted and “over-sold” to as we are in our own lives, finding just the right ways to engage with our customers, particularly in building a social media marketing strategy, can feel a lot like launching a message in bottle. I know in my own business, I sometimes sit back and observe clients, [...]

Comments Off on Social Media Marketing SOS: What’s the Message in Your Bottle?