Small business owners often ask how transparent they should be in their social media marketing, and I always tell them that rather than hiding behind a mask (like my fun welder's mask?), giving folks a glimpse of what it takes to run a small business can often convey the dedication, determination and sheer courage a [...]
A bold announcement that surfaced on my very own LinkedIn profile and strangely enough, an episode of the old HBO series The Newsroom got me thinking recently about content assets and the art of telling better business stories, especially in the fast-paced online environment. My clients often ask “How much of myself do I have [...]
I recently had the pleasure of doing a series of free digital marketing assessment sessions with small business owners that are members of the Fields of Gold Farm Trail, a group of agritourism businesses in the Shenandoah Valley, and the definition of content for small businesses came up quite often. While there is general consensus that [...]
