Authenticity in Social Media: Business Milestones (& setbacks) as Social Content

By | July 30th, 2016|Categories: Social Media Marketing, What is Content?|Tags: , , |

Small business owners often ask how transparent they should be in their social media marketing, and I always tell them that rather than hiding behind a mask (like my fun welder's mask?), giving folks a glimpse of what it takes to run a small business can often convey the dedication, determination and sheer courage a [...]

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The Truth about Digital Marketing, Automated Marketing Software and Small Business

By | June 7th, 2016|Categories: Digital Marketing, Social Media Marketing|Tags: , , |

If you’re in business for yourself, you’ve no doubt scratched your head over fitting digital marketing tasks (email marketing, social media, blogging, website updates) into your already jammed schedule. It’s tempting to wish there were some integrated system to help you do everything in one place, save you time when digging for meaningful content and [...]

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