Authenticity in Social Media: Business Milestones (& setbacks) as Social Content
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Authenticity in Social Media: Business Milestones (& setbacks) as Social Content

ByKaren Lawrence

Small business owners often ask how transparent they should be in their social media marketing, and I always tell them that rather than hiding behind a mask (like my fun welder’s mask?), giving folks a glimpse of what it takes to run a small business can often convey the dedication, determination and sheer courage a…

The Truth about Digital Marketing, Automated Marketing Software and Small Business
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The Truth about Digital Marketing, Automated Marketing Software and Small Business

ByKaren Lawrence

If you’re in business for yourself, you’ve no doubt scratched your head over fitting digital marketing tasks (email marketing, social media, blogging, website updates) into your already jammed schedule. It’s tempting to wish there were some integrated system to help you do everything in one place, save you time when digging for meaningful content and…