self-employment – KLCreative Media

The Mad Scientist Approach to Small Business Marketing

ByKaren Lawrence July 30, 2015July 30, 2016

Year three of the Self-Employment Experiment (which has been dubbed the “Gauntlet Year”) is finally completed, and my consulting business aimed at helping entrepreneurs serve up their best small businesses marketing assets has surpassed the 50 client mark. The big realization after hitting the 50 client milestone is that what I do is a little…

Marketing Assets

Small Business Marketing–Surviving the Gauntlet Year

ByKaren Lawrence March 30, 2015July 30, 2016

I’m now counting the time of the Self-Employment Experiment in months and years instead of weeks, and am praying I will survive what will forever be referred to as “The Gauntlet Year.” At two years, eight months, I have hit the inevitable period where most new businesses have blown through the initial excitement and optimism,…