9 Tips for Building a Solid Small Business Social Media Foundation

By | August 29th, 2016|Categories: Social Media Marketing|Tags: , , |

Know you need a solid social media marketing effort for your small business, but not sure how to get started? Taking the time to build a strong foundation will save you from ending up like little pigs 1 & 2 in the classic 3 Little Pigs fairy tale, rebuilding each time the fickle "wolves" of [...]

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Authenticity in Social Media: Business Milestones (& setbacks) as Social Content

By | July 30th, 2016|Categories: Social Media Marketing, What is Content?|Tags: , , |

Small business owners often ask how transparent they should be in their social media marketing, and I always tell them that rather than hiding behind a mask (like my fun welder's mask?), giving folks a glimpse of what it takes to run a small business can often convey the dedication, determination and sheer courage a [...]

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Case Studies: Building Your Business Story with Visual Assets

By | July 13th, 2016|Categories: Marketing Assets, Social Media Marketing|Tags: |

The well-researched stats are piling up that businesses need to be more and more visual in their digital marketing efforts. While these numbers originally seemed part of a carefully designed message to market specialty social media, web design and photo/video services, behavioral studies have caught up, and show that in addition to shorter and shorter [...]

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The Truth about Digital Marketing, Automated Marketing Software and Small Business

By | June 7th, 2016|Categories: Digital Marketing, Social Media Marketing|Tags: , , |

If you’re in business for yourself, you’ve no doubt scratched your head over fitting digital marketing tasks (email marketing, social media, blogging, website updates) into your already jammed schedule. It’s tempting to wish there were some integrated system to help you do everything in one place, save you time when digging for meaningful content and [...]

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Case Studies: Putting the Benefits of Social Media for Small Business in Perspective

By | January 5th, 2016|Categories: Social Media Marketing|Tags: , , |

How does a small business without a big marketing budget or dedicated marketing staff create a winning social media strategy? By being aware of existing assets and then planning and maximizing resources to formulate a customized system of development and delivery. The assumption I try to quell among small business owners is that success in [...]

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